You never know where a great idea or thought can come from, but you have to allow for it to be possible.

There's always opportunity, you just have to find it, that's what's so exciting about digital.

Social media is redefining the relationship between consumers and brands. It is shifting the power away from marketers and media companies and putting it in the hands of the people.

Mobile has the ability to link moment and emotion.

Regardless of which platform you use the cornerstones of success for any social media strategy boil down to two things: valuable content and regular communication.

Content is no longer something created by professionals and dictated to audiences. It’s created by audiences and shared to their own small universes.

Mobilising your business is about understanding the way mobile computing is likely to disrupt and redefine the customer journey within your industry.

As business leaders we have to learn to roll with the punches. We have to learn to improvise. We have to be alert, ready for anything. We have to learn to watch, listen, feel and react.