Informed by insight. Governed by strategy. Sparked by intuition. Inspired by excellence. Measured by effectiveness.
The release of the 2012 Internet Access in South Africa report by technology market research company World Wide Worx has clarified that the local online population has moved beyond viewing the Internet as a distraction.
Brands aren't judged by what they promise, but by what they do #cause #CannesLions
"Twitter is not a new media. It's the global conversation we've always thirsted for. It reminds us that we are not alone" #CannesLions
One of the biggest challenges companies face when taking on digital media and marketing platforms is advocating accountability.
Yesterday's blog post highlighted some of the insights I gained from the recent Social Media World Forum, particularly around content and community management. In this post I'll talk about strategy, CRM and mobile.
"Consumers increasingly want products of great value from companies with great values." - @JasonXenopoulos #IMCConf
You never know where a great idea or thought can come from, but you have to allow for it to be possible.
There's always opportunity, you just have to find it, that's what's so exciting about digital.
When the #CloseTheTap campaign was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but on June 1st the goal was reached and the tap is closed!
South Africa is in the midst of a digital boom.
